Brand Tracking with Nepa

Brand tracking enables you to, over time, create a continuous learning process. Each step in the communication process is evaluated and optimised – from investment, via the classic brand measurements, to sales.

Nepa’s brand tracking is delivered through the platform N-Visualize, which is the fastest and most user-friendly web tool on the market. Using this tool, you can investigate how your marketing activity affects your brand's key figures, perform ongoing analysis in different segments and quickly and efficiently build different reports and download them into your own formats – with just one click.

A Tracker can be adapted to suit virtually all advertisers who market through mainstream media. We sell directly to advertisers, or to their consultants and agencies, as you prefer.

Nepa’s brand tracker uses a high-quality ongoing collection method, employing an auto-stratified selection for all the brands within a category that is being monitored. The method is based on how consumers make decisions in the category and includes attention, intentions, preferences and behavioural variables.

Across the Nepa network, we follow over 130 categories every week. Continuous data collection will not only answer questions about here and now, but also enables analysis of historical trends and the advantage of learning from best practice and from past mistakes – both your own and that of your competitors’.

Download the list of our tracking categories here!