BrandTouch with Nepa

BrandTouch gives you answers regarding how your brand is positioned relative to that of your competitors, which associations are unique and common to the category and how you or your client can optimize its position to create a stronger brand.

Through more than 100 000 interviews, using well-tried and proven personality theories by Jung and Meyer-Briggs, the BrandTouch positioning map is validated and used all over the world. It not only gives you a relative position of the brand, but also a detailed description of the associations that make up that position. With the various dimensions of associations in the map, BrandTouch represents a natural foundation for building a solid brand platform.

You can then utilize the same mapping to select a brand ambassador, media sponsorship vehicle or empathetic media environment to reinforce or change this brand personality.

This allows you to dictate and take control over your brand instead of letting the market control it.